When it comes to brand visibility, promotional apparel is a must. From t-shirts to golf gear, team uniforms and even frisbees, screen printing is the way to go to ensure your company’s brand is on all the right things.

When businesses are looking for ways to market their products and services, they often think of promotional items and apparel as one of the most effective methods available. The good news is that it’s easy to turn apparel into walking billboards for your business by having a custom logo or design printed on them. The two most popular options for printed apparel are heat transfer vinyl and screen printing. While both methods have their own unique benefits, screen printing may be the better choice depending on your project’s specific needs.

The process of screen printing, also known as silk screening, allows for the transfer of any image onto a variety of clothing and accessories. This is because screen printing uses a stencil, or mesh screen with openings for the ink to pass through. The squeegee then presses the ink onto the fabric, transferring the desired image to it.

One of the biggest advantages that screen printing offers over other types of prints is its durability. Because the ink passes through the mesh screen, it becomes part of the fabric itself rather than simply sitting on top of it like a heat-pressed transfer does. This means that your screen-printed t-shirts are going to last longer and will hold up to regular washing and drying much more than a heat-transfer would.

Another benefit of screen printing is its colorfastness. Unlike heat transfers, screen printing actually infuses the ink into the strands of the cloth itself, meaning that your colors are going to be brighter and more vibrant for a much longer period of time. This is a great advantage when it comes to sports team uniforms, as the colors will be able to stand up to the wear and tear of frequent use.

Before you get started with your t-shirt or other apparel printing, be sure to take the time to decide where on the shirt you want your design to appear. This will help you decide how big or small the design will be and whether you should choose a light or dark color. If you’re ordering shirts for your sports team, for example, you’ll want to select darker colors so the stains won’t show up as easily.

In addition to boosting your company’s brand visibility, personalized screen-printed apparel can help bring your team together. There’s nothing quite like a co-ordinated team to boost morale and encourage loyalty in your employees. Whether you’re looking for a t-shirt or other type of branded clothing for your team, a professional Salt Lake City screen printer can provide you with the high-quality, colorful results you need to make your company stand out from the crowd.